Until the end of 2024, Saigon Co.op marks its 35th anniversary with a series of programs for consumers; towards the community and society; improving the quality of goods to serve customers; continuing the goal of maintaining its position as a prestigious brand leading the modern retail industry in Vietnam.

During the program, Saigon Co.op announced a social activity project as a highlight in the 35th anniversary of its establishment and development: Co.op Care - a community-oriented activity platform of Saigon Co.op and its affiliated retail units.

It is expected that 150 social projects will be built and completed by Saigon Co.op and the brands in the unit's retail ecosystem (Co.opmart, Co.opXtra, Co.op Food, Co.op Smile, Cheers, Finelife, Sense City, Sense Market) together with partners and customers in 2024.

The projects are divided into categories: education, health and social to support the disadvantaged and areas in need of help.

Co.op Cares will officially come into operation in July 2024. With a pioneering role in community and social responsibility, Saigon Co.op will join hands with customers and partners to develop Co.op Cares to become more practical and meaningful through projects to help improve people's lives, support the disadvantaged as well as aim for sustainable development of society.

Along with the announcement of the Co.op Cares platform, Saigon Co.op's birthday is made more solemn with a 21-day promotion program from April 28 to April 15 at 800 points of sale nationwide (800 points of sale include Co.opmart, Co.opXtra, Co.op Food, Co.op Smile, Cheers, Finelife, Sense City, Sense Market.

It was noted that in the first days of the program, purchasing power increased by 30-40% compared to normal days, the reason being that Saigon Co.op launched heavily discounted items right from the start. In particular, the system recorded that cooling items with high purchasing power, such as soft drinks, soft drinks, energy drinks, electrolyte drinks, dietary supplements, etc., had purchasing power increase by about 30% compared to the previous month.

OCOP refreshment products that consumers are interested in choosing include coconut juice, lotus heart tea, bitter melon tea, pennywort powder... Co.op private label products such as Co.op Select lemon tea, Co.op Select aloe vera squash, Co.op Select herbal tea, Co.op Select fragrant tamarind juice... have increased in purchasing power by 50% compared to the previous month due to their convenience, can be used immediately after opening, and rich flavor.

Mr. Nguyen Ngoc Thang - Director of Co.opmart Operations and Marketing Director of Saigon Co.op shared, "This birthday program is a deep gratitude from the leadership and staff of Saigon Co.op to our dear customers who have always accompanied Saigon Co.op on the journey of the past 35 years.

In addition, we are very pleased and excited that the Government has approved a plan to swap working days for 5 consecutive days off on the occasion of April 30 and May 1 this year.

Consumers will spend more time shopping at supermarkets and shopping malls. With these two key reasons, we have focused on designing and implementing many attractive promotional programs along with many exciting activities on the largest scale ever to stimulate consumer demand."

In particular, Saigon Co.op focuses on implementing promotional programs and outstanding activities on the occasion of April 30 and May 1, specifically:

- “Eat big - Don't worry about the price” discount up to 50% or buy 2 get 1 free applies to ready-to-eat, ready-to-cook products, soft drinks to prepare quickly, economically and with quality for sumptuous parties including TH True Food sausages, G Feedy green chili pork rolls.

LC Foods seafood pizza, THHoa fish eggs, Hoa Doanh cheese and potato sausage hotdog, Co.op Select fish tofu, Co.op Select 4-season shrimp dumplings, Co.op Select Mayo seafood spring rolls, Co.op Select kim sa sliced ​​catfish, Olong Tea+ Plus tea, Fanta soft drinks of various flavors, 7Uup soft drinks, Korice soju, Heineken beer, Saigon Special beer, Sapporo Premium beer...

- "Celebrate the holiday - Get half off" with a strong discount from only 39,000 VND to 795,000 VND corresponding to a 50% discount or buy 2 get 1 free applied to specific household and clothing products such as Lock&Lock induction cookers, Lock&Lock rice cookers, Lock&Lock 360-degree mop set, Ocean glass cups, Kita Whim plastic water bottles, Fa Sunhouse knives, Kangaroo blenders, Stefani sheet sets, Mayhome natural rubber mattresses, NT men's t-shirts, Hometex men's sports shirts, QNNT women's pajamas, Comi women's silk dresses...

- "Super promotion - Great weekend deal" applies for 3 weekend days from April 26 to April 28, offering deep discounts on products including ST25 rice, Co.op Finest shrimp rice, 5kg bag, Co.op Select soybean oil, 2L bottle, Co.op Select fabric softener with perfume scent, 2kg bag.

Co.op Happy 360-degree mop set, Co.op Select lavender laundry detergent 3.5kg bag, Happi Koki 1L cooking oil, Nam Duong premium soy sauce pet 500ml, Dutch Lady sterilized fresh milk with sugar 4x180ml, Vifon satay noodles, Ngoi Sao Phuong Nam blue condensed cream tin 380g... for customers shopping in the self-service area with a bill of 400,000 VND or more.

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