Christmas atmosphere explodes at shopping malls

During the year-end holiday season, in addition to traditional destinations, all-in-one shopping malls have become the choice of many families and tourists, offering a variety of experiences, from shopping, dining to entertainment, relaxation, and art enjoyment...

Understanding the psychology and needs of customers, Vincom shopping mall systems across the country have invested heavily in decorating spaces, creating exciting events, musical performances, and attractive promotions and discounts.

Vincom shopping malls become the leading shopping and entertainment destinations during the year-end holiday season.

Go early and catch the festive season of the year, from November 29, 88 Vincom shopping malls nationwide have simultaneously organized a series of Christmas events lasting more than 1 month. Among them, attracting thousands of visitors is the promotion policy, super discounts up to 80%. The "huge" discount level can be seen in fashion items and accessories, Christmas decoration products. In addition, culinary and entertainment services also launched many vouchers, combos and special gifts.

In addition to offering discounts of up to 10 million VND from famous brands, Vincom also gives customers lovely gifts, such as tote bags, teddy bears, lego sets, phone holders specially designed for the Christmas season with each bill from 300,000 - 500,000 VND on weekends, vouchers worth 200,000 VND with bills from 1,000,000 VND.

Purchasing power is exploding in many shopping malls from North to South thanks to great incentive programs.

In addition to promotional programs, attracting customers to Vincom Shopping Center is also a series of special events, such as: European-style Christmas markets, masquerade festivals, music shows, art performances... Along with that is a series of exciting and meaningful programs, such as "Vincom Happy Bus" bringing Christmas to children in difficult circumstances, Christmas Run, Jingle Parade, "Vincom Jingle Market & Workshop Christmas" fair, emotional Christmas Music Night...

A sparkling and bustling Christmas parade right on the street at Vincom Ocean Park

Vincom records "huge" increase in customers and revenue

According to many experts, the general economic growth in 2024, along with flexible "buy now - pay later" policies and massive discount programs from shopping malls, has stimulated strong consumer demand at the end of the year.

In particular, Vincom - thanks to owning the largest shopping mall system in Vietnam and its breakthrough policies and programs - has recorded a record in the number of visitors and revenue compared to the same period.

Notably, more than 1.5 million customers came to shop at Vincom's entire shopping mall system. At complexes such as Mega Mall Royal City, Vincom Mega Mall Smart City, Vincom Mega Mall Grand Park... the revenue of some food and entertainment stalls increased by more than 20% compared to normal days such as Hero World, Shangchi, Le Monde Steak, Wolfoo...

Contributing to the overall success are fashion and accessory stores such as Zara, Massimo Dutti, Pull&Bear, Stradivarius, Canifa, Pucini, LUG.vn, Determinant... with a series of "must-have" products for the holiday season and great promotions from 50-80%. Along with that are booths for babies offering Christmas combos, exclusive gifts from McDonald's; buy 1 get 1 free at Legend Heroes; refill water at CGV, or attractive gifts at Moss, My Kingdom...

Huge discounts from 50 - 80% at many booths at Vincom "capture the hearts" of customers on Christmas

Many fashion, home appliances, food and entertainment stalls recorded explosive sales, with some achieving 30-40% growth compared to normal days.

Notably, many stores that first opened during the year-end holiday season also created a “fever” with a huge number of visitors. Typically, UNIQLO at Vincom Bien Hoa welcomed more than 4,000 visitors, achieving record revenue in the first 3 days after opening.

Meanwhile, the “Underground City” Vincom Mega Mall Royal City brought a vibrant music night to welcome 16 new brands including Muji, Crocs, Wolfoo, Lemino, Xtep, Cole Haan, Lug.vn, Pucini, Delta, Origani, Kihasu… along with a series of attractive programs and promotions, attracting thousands of shoppers, bringing in impressive revenue.

The first UNIQLO store in Vincom Bien Hoa has set a new record for revenue in the Vietnamese market.

In addition to the shopping mall system, Vincom's commercial areas (KPTM) also made a special mark in terms of customer volume and revenue during the year-end holiday season. The model of shopping, tourism, and trendy experiences attracts customers thanks to the brightly decorated space, eye-catching art performances and fireworks, bustling Christmas music and countless great promotions. The bustling trading atmosphere was recorded at the KPTMs such as The Venice, K-Town and Little Hong Kong (Ocean City), Walking Street - Vu Yen Park (Hai Phong) with hundreds of thousands of visitors, bringing a bumper crop to many stores.

According to many experts, after Christmas, purchasing power will continue to increase by 10-20% before the traditional New Year, creating an opportunity for retailers to accelerate sales.

To welcome Lunar New Year - also the biggest shopping season of the year, Vincom and its partners are ready to bring diverse promotions, rich products, and more attractive programs, helping customers to have a full and fulfilling Tet holiday.