What is different and attractive about ITE HCMC 2025 compared to previous years?

On the morning of August 14, the Ho Chi Minh City Department of Tourism held a press conference for the 19th Ho Chi Minh City International Travel Expo 2025 (ITE HCMC 2025). ITE HCMC 2025 will take place from September 4 to 6 at the Saigon Exhibition and Convention Center (SECC) with the theme of Sustainable Tourism, Vivid Experiences.

ITE HCMC is an annual meeting place for domestic and foreign tourism businesses to seek business partners and provide diverse products to customers.

ITE HCMC 2025 is expected to attract more than 520 exhibitors and 50 Vietnamese localities with 16 main activities connecting trade, forums, and conferences.

Connecting tourism with industry and trade

At the press conference, Ms. Nguyen Thi Anh Hoa, Director of the Ho Chi Minh City Department of Tourism, said that this year Ho Chi Minh City hosted the event in a different position.

In the context of Ho Chi Minh City just merging with Binh Duong and Ba Ria - Vung Tau , with the same orientation to become a megacity, organizing a large-scale event gathering international units will contribute to the development of tourism.

Ms. Hoa said: "This year's international buyer program is not only expanded in scale but also carefully selected, targeting potential markets, in line with the orientation of attracting high-quality, high-spending customers. Through this, we continue to build the brand for Ho Chi Minh City, promote it to the international market and partners."

In addition to the above new points, according to Ms. Hoa, this year ITE HCMC 2025 also expands connections with related industries and fields.

Currently, there are more than 250 exhibitors and 240 international buyers confirmed to attend from international corporations in Oceania, Europe, America, and Asia.

Ho Chi Minh City hosts TPO

Ho Chi Minh City Department of Tourism informed that this is the first time Ho Chi Minh City has hosted the 12th General Assembly of the Tourism Promotion Organization for Global Cities (TPO) in 2025, with the theme "Shaping the future of tourism: Towards digital transformation and green transformation".

The 12th TPO General Assembly is an opportunity for cities around the world to discuss strategies, share experiences and propose innovative solutions to develop sustainable tourism, apply digital technology and move towards environmentally friendly tourism models.

ITE HCMC 2025 takes place at the same time and location as the event Connecting the international supply chain - Viet Nam International Sourcing and the Ho Chi Minh City Export Forum 2025. This will be a leading event, promoting trade and tourism connections between Vietnam and the world.

International purchasing delegations will explore more than 12,000 products in 4 product groups at 500 booths of more than 400 Vietnamese enterprises. Including agricultural products, beverages, processed foods to consumer industrial goods such as textiles, footwear and supporting industrial goods, personal electronic devices.