Aspiration to elevate Vietnamese brands

Starting from a small family business, Tan Nhat Huong always had a great aspiration: to bring Vietnamese products to conquer the international market. However, in the early days, the beverage industry in Vietnam was still a "playground" for imported brands, from cheap powdered ice cream to high-end frozen ice cream. Imported products not only had the advantage in quality but also received high trust from the market. Meanwhile, domestic products faced difficulties in production technology and doubts from consumers.

To overcome the challenge, Tan Nhat Huong’s team began by thoroughly researching the market and customer needs. With the motto of “not competing directly but going our own way”, Tan Nhat Huong focused on developing unique products that not only suited Vietnamese tastes but were also easily customized to meet the needs of neighboring Asian countries.

Not only stopping at product development, Tan Nhat Huong also focuses on building trust from customers. Product introduction campaigns, live trial sessions and in-depth workshops have helped the brand gradually affirm its value in the hearts of consumers. These efforts not only bring domestic recognition but also pave the way for Vietnamese products to step into the world.

Invest heavily in technology

To achieve international quality standards, Tan Nhat Huong has invested heavily in advanced production technology and a strict quality management system. The company built a modern factory with production lines imported from Europe, where each product is manufactured under strict control from raw material selection to packaging. Tan Nhat Huong's products all meet important international standards such as ISO, HACCP and HALAL, ensuring food safety and consistency in quality.

Product lines such as Pandan Cheese Ice Cream, with a mild and unique flavor, or Toffee Caramel Ice Cream, with the distinctive characteristics of traditional caramel, are clear evidence of the combination of modern technology and creativity in research and development. Thanks to that, Tan Nhat Huong's products not only conquer domestic customers but are also exported to markets such as Laos, Cambodia, Hong Kong (China), Korea, Thailand, Malaysia and the Philippines, conquering many demanding customers.

In addition to quality, the convenience of the product is also a big highlight. Tan Nhat Huong's ice cream is designed to be easy to use, without requiring complicated mixing steps. This not only saves time for coffee and milk tea shops but also ensures consistency in flavor, which is especially important for large beverage chains.

Global vision

Tan Nhat Huong’s journey to internationalization is not without its challenges. First is fierce competition from long-standing foreign brands that already have a solid foothold in the international market. Strict requirements on quality standards, packaging and large-scale supply capacity are also major barriers. In particular, understanding consumer culture and culinary habits in exporting countries requires extensive research, as well as smart market access strategies.

However, instead of retreating, Tan Nhat Huong has chosen to face these challenges with perseverance and creativity. The company regularly organizes product introductions and workshops in international markets to directly approach customers and introduce the core values ​​of Vietnamese products. These programs not only help Tan Nhat Huong build trust but also expand its network of partners, gradually affirming its position in the global market.

Currently, Tan Nhat Huong not only supplies beverage ingredients but is also a reliable companion of many major brands in the countries to which the company exports. The acceptance of the international market is not only Tan Nhat Huong's own achievement but also the pride of the Vietnamese beverage ingredients industry.

Tan Nhat Huong's journey to conquer the world market is an inspiring story of innovation, perseverance and the desire to bring Vietnamese products to the world. With its achievements, Tan Nhat Huong has not only expanded the playing field for domestic products but also contributed to laying the foundation for the sustainable development of the Vietnamese F&B industry on the world map.

Bich Dao