Emotions explode with the music night Living the Essence to mark the 10-year journey of VietinBank Premium

Following the success of the music night "Living the essence" on July 6, 2024 in Hanoi, VietinBank Premium continued to bring top-notch music and art to customers in Ho Chi Minh City on the evening of August 17, 2024. The two music nights not only brought customers the essence of culture and art but also demonstrated the commitment to accompany and bring to the distinguished guests the outstanding privileges of VietinBank Premium.

“Living the essence” is a high-end music event of VietinBank Premium to show gratitude to loyal customers. VietinBank Premium not only supports customers with financial “profits” but also cares about the “profits” of happiness of customers. We will always accompany you on the journey to nurture the “essence” to shine - VietinBank representative shared.

The three art programs “Aspiration” - “Essence” - “Brilliant” in the music night recreated a decade of VietinBank Premium accompanying customers to overcome difficulties and challenges to achieve success and become a shining elite, reaching out brilliantly. More than 5,500 audiences at the Saigon Exhibition and Convention Center (SECC) truly exploded and immersed themselves in the eye-catching performances and top-notch music with artists Ha Anh Tuan, Ho Ngoc Ha, Trung Quan, Vu Cat Tuong, Van Mai Huong and Phan Manh Quynh.

Starting from “Aspiration”, Van Mai Huong and Phan Manh Quynh opened with emotional music, leading the audience to reflect on themselves through their youthful ambitions and enthusiasm. With the powerful voice of Van Mai Huong and the soulful melodies of singer-songwriter Phan Manh Quynh, “Aspiration” and the value that VietinBank Premium brings are revealed in a very profound and meaningful way.

After the initial aspirations, the “Essence” chapter continues to lead the audience to reflect on experiences to find strength through challenges, find the “essence” within themselves and create a solid identity of the present. On that journey, there will always be the mark of the outstanding products and services that VietinBank Premium provides to customers.

The flow of emotions continues to be connected by the music of Trung Quan and Vu Cat Tuong. The audience's emotions are brought from deep to extremely graceful and impressive climaxes through famous hits such as "Used to be", "Rain marks", "Never", "True love"... Butterfly Trung Quan also humorously shared: "In life, everyone needs a true love, and VietinBank is Trung Quan's true love".

Opening the final “emotional bridge”, the whole auditorium exploded with the classy appearance of “entertainment queen” Ho Ngoc Ha. With her enchanting and emotional voice and top-notch performance, Ho Ngoc Ha opened the captivating “Brilliant” chapter. With her classy stage presence, Ho Ngoc Ha brought the audience to sublime emotions with a series of hits: Choi voi, Trong vang, Co don tren soco, Xin hay thu tha…

As an artist accompanying the event series “Living the Essence” from Hanoi to Ho Chi Minh City, Ha Anh Tuan, on behalf of VietinBank Premium, has excellently completed the picture of “essence” and made it shine “brilliantly” by “spreading” love, aspiration and “inspiring” the entire auditorium as well as the audience of the Vietnamese music-loving community.

Ha Anh Tuan once shared that, to him, every moment becomes priceless, every audience is the “essence” that he wants to live fully. The April boy that night once again proved the spirit of “Living fully the essence” is like, it is the moment of overcoming challenges and rising up brightly like the dawn. We will shine, not when we shine alone but when we spread that light to all those who love us.

The mashup "Dầu phố em qua - Giót nghe bùc em về - Tháng 4 là lời viết tía con em" closed the music night and brought more than 5,500 "music guests" of VietinBank Premium to the magic of emotions and back to the priceless memories of life.

The two music nights “Living the Essence” not only gathered the top artists of Vietnamese showbiz, but also an art program that gathered high-class elements to contribute to bringing moments of sublimation to the “music guests”. Under the hands of the master of love songs - Music Director Nguyen Huu Vuong, along with the application of leading sound, light and stage staging technologies, the message of VietinBank Premium was conveyed to customers in a poetic and complete way.

By creating the first 360-degree multi-dimensional connection stage in Vietnam, VietinBank Premium wants to convey its commitment to accompanying customers on every journey of life. VietinBank Premium understands that each customer is the center of their own emotions and stories, the bank always embraces every emotional moment to support and share. In addition, the program also brings many of the most impressive and modern technologies today, creating a magnificent art space: the four-sided Transparent Led Display system combined with the world's leading technology hoist suspension system; Kinetic lighting art creates impressive motion effects and magical interactive experiences.

Beyond the framework of a loyalty program, the “Living the Essence” event series is also a classy gift, bringing worthy experiences to customers. At the same time, this is also a milestone, opening a new chapter on the journey of “Connecting Privileges - Connecting Essence” with customers of VietinBank Premium.