Preserving and enhancing traditional beer flavor

The predecessor of today's HABECO was the Hommel Brewery, built by the French in 1890. By 1958, HABECO had produced the first bottle of Vietnamese beer, owned by Vietnamese people. In the first years of restoring the factory, generations of leaders, workers, and laborers of HABECO both researched and produced, and fought to unify the country when the American invaders attacked the North and the capital Hanoi.

Everyone is proud of the time when they devoted their hearts and minds to the factory's career and proud that the ups and downs of HABECO are always associated with the development stages of the country.

During the difficult periods such as the war, the subsidy period, to the period of recovery, innovation, development, integration, the competition in the market is increasingly fierce, HABECO's products have never been absent from the market. From a small factory when it was restored, with outdated equipment, producing only more than ten million liters of beer each year, up to now, after nearly 135 years of history, with 66 years of recovery, construction and development, HABECO has always strived, strived, to become a strong brand of Vietnam, a cultural symbol of the Capital and the country, loved and trusted by consumers.

HABECO branded products have also become a part of Hanoian culinary culture, trusted and loved by domestic and foreign consumers. From beer brands that were once deeply ingrained in the minds of Hanoians such as: Hong Ha, Huu Nghi, Hanoi Beer, Hanoi Draft Beer,... HABECO has constantly made efforts to research and launch products: Hanoi Beer with Green Label, Truc Bach Beer Bottle 330ml, Hanoi Beer Premium, UniAqua bottled water.

In 2019, HABECO launched the Hanoi BOLD & Light beer product pair with a modern and youthful style. In 2020, Hanoi 1890 beer was launched, marking 130 years of inheriting the historical quintessence of Hanoi Beer. In the period of 2021-2023, HABECO will continuously research, innovate, launch product lines suitable to consumer tastes, improve product quality and improve designs to "transform" to catch up with new trends in the beverage industry.

Up to now, HABECO has always shone and proudly affirmed its position in the market, annually contributing thousands of billions of VND to the State budget; contributing to the implementation of the enterprise's responsibility to the Government and society in social security work; developing the enterprise associated with environmental protection and sustainable development.

National Brand Position

When mentioning Hanoi Beer, people immediately think of the cultural-traditional-community values ​​that symbolize the capital. Over time, enjoying Hanoi Beer has become a cultural quintessence. Beer is the "conductive" that connects each Vietnamese person to become closer to each other, deepening the love for the country and the nation. With its quintessential taste, Hanoi Beer has always been a familiar choice for millions of Vietnamese people, becoming a symbol and an indispensable feature in culture, deeply embedded in the life of every Vietnamese person.

Truc Bach Beer is the first domestic beer brand of Vietnam, born in 1958, born in the heroic atmosphere of the autumn days of the August Revolution. Named after Truc Bach Lake - a place associated with the thousand-year-old cultural land of Thang Long - Hanoi, Truc Bach Beer is a luxurious and classy Vietnamese beer brand, born from the crystallization of the best things. The birth of Truc Bach is the beginning of a small stream that goes hand in hand with the ups and downs of Hanoi.

It can be said that when you drink a sip of Truc Bach beer, you are enjoying a part of Hanoi's history, enjoying a product created by the hands and minds of Vietnamese people, owned by Vietnamese people. Continuing the achievements and absorbing the quintessence, Truc Bach beer continues its journey with new experiences, connecting people with each other with traditional yeast, containing proud cultural and historical values.

Hanoi Beer and Truc Bach Beer are the results of HABECO's efforts, struggles, and brand building throughout its formation and development. These two products are also honored to be certified as National Brand products for 6 consecutive years. This is not only an important milestone in HABECO's development journey, but also an affirmation of the quality and position of a heritage brand, hundreds of years old. This title is a worthy recognition for HABECO's tireless efforts over the past century, when gradually conquering many generations of consumers, constantly developing but still maintaining core values, affirming the position of Vietnamese beer brands in the international arena.

In fact, in 2023, Hanoi Beer, a Vietnamese beer product, representing the aspiration to affirm Vietnam's position in the international market, was officially exported to the US - one of the most demanding markets today. In addition, Hanoi Draft Beer - a brand with a long history and the famous flavor of Hanoi's culinary quintessence, has written with HABECO many historical stories of ups and downs in the capital.

Carrying the pride of “A Hanoi culture”, Bia Hoi Hanoi was honored to be chosen as an impressive culinary experience by Australian Prime Minister Anthony Albanese during his visit to Vietnam in early June 2023. Immediately after landing, Australian Prime Minister Anthony Albanese visited RMIT University and had lunch at a restaurant in Hanoi's Old Quarter. Here, he and his colleagues enjoyed traditional Hanoi bread and Bia Hoi Hanoi - a familiar drink of the capital's people on hot summer days. This special visit and enjoyment once again affirmed that Bia Hoi Hanoi has fulfilled its role as a "Culinary Ambassador", bringing the quintessence of Vietnam to become a bridge connecting friendly and good relationships with international friends.

HABECO Chairman Tran Dinh Thanh affirmed that Hanoi Beer with its determination to “Preserve the quintessence, elevate its position” and Truc Bach Beer with the message “Masterpieces conquering the peak” are not simply names on the shelves, but also a story of identity, the aspiration to bring Vietnamese culture and products to the world, affirming the country’s stature. The rich flavor of Hanoi Beer, or the sophistication and high-class of Truc Bach Beer, all encapsulate the passion and proud values ​​that many generations of HABECO brewers have always preserved and promoted over the years.

Continue to maintain and develop the brand

Famous products under the HABECO brand such as Truc Bach Beer, Hanoi Bottled and Canned Beer, Hanoi Draft Beer, etc. have now received the trust of consumers for both quality and style, conquering beer connoisseurs at home and abroad. However, in the competitive context of an open and integrated market economy, foreign competitors with great potential have been and are the difficulties that domestic enterprises in general and HABECO in particular have to face in order to develop national brands and enhance the position of Vietnamese consumer goods.

Accordingly, HABECO has to confront and compete fiercely in many areas, from diversifying products, improving the capacity of the distribution system and promoting communication campaigns. The Hanoi Beer brand has left a strong impression on consumers as a traditional product, which leads to difficulties in attracting young, high-income urban consumers - the main consumers of the beer industry. HABECO has always been proud of its top-quality beer on the market, but in the new context, HABECO realizes that focusing only on quality will not be enough to help HABECO make a difference.

HABECO, with the spirit of continuous research, always aims to improve product quality and improve packaging and identification to suit consumer tastes, especially young consumers. This is considered a strategy, direction, and strong "transformation" to elevate the brand of HABECO - a leading domestic beer enterprise in Vietnam that has entered a professional, high-class playing field in the competitive integration period. In addition, HABECO always promotes a sustainable brand development strategy, enhancing the brand's competitiveness in the domestic and regional markets; along with commitments to the community, fulfilling the social responsibility of an enterprise with a National Brand.

Source: https://nhandan.vn/habeco-suc-bat-viet-nam-post871742.html