Many believe that Apple will split the Vision product line into two variants: a Pro model and a cheaper standard model. Apple is said to have de-prioritized the virtual reality headset models and gradually assigned fewer employees to the project.

The company has announced that it is suspending production of the next generation of the Vision Pro, but it is still working on a more affordable and feature-rich "Vision" product.

And recently, expert Mark Gurman said that Apple's virtual reality glasses team is actively developing new devices to compete with Meta. Among the products is the lower-priced Vision Pro model.

The cheaper version of Vision Pro uses cheaper materials, a weaker processor than the first generation, and may even have to cut down on EyeSight features. However, with a more accessible price, Apple is hoping to double the current sales.

The Vision Pro was Apple’s first foray into the virtual reality market, but it was expensive, heavy, and susceptible to heat. The device cost $3,500, while Meta’s lighter product cost just under $1,000.

Gurman said Apple is trying to compete with Meta and needs to accelerate its innovation cycle to maintain its position.